Connect consistently with your customers across your Store, Web, Mobile and Social Media experiences
Learn how your organization can personalize the customer
experience you offer from the customer centricity experts at
Microsoft.
Today’s consumers have changed. They learn, shop, and
communicate in new, technology-powered ways. The recent
recession taught them new budget discipline. And they display a
new “in-control” attitude: comparing shopping experiences
digitally with fellow consumers instead of browsing
advertisements. They exhibit less brand loyalty, more
self-reliance, more resourcefulness when it comes to finding the
best all-around value. They are sending retailers a call to
action: get more customer-centric.
On April 5th, you are invited to connect with senior industry
colleagues and retail industry experts in Montreal at an
exclusive informational briefing.
Becoming more customer-centric is not about executing
time-honoured practices better or on a larger scale. And it’s
not about launching or updating a website, or installing a new
stand-alone marketing or analytical application.
During this briefing you will learn that becoming
customer-centric is about bringing together the many different
ways of engaging with customers into seamless, connected retail
experiences that help you:
- Personalize the customer experience
- Differentiate your brand
- Build customer loyalty
This event is designed specifically for Chief Marketing
Officers, Vice Presidents of Marketing, Chief Information
Officers, IT Directors and Senior Marketing Managers.
Customer-Centricity solutions from Microsoft help retailers
provide the best connected experience to their customers.
Powered by innovative partner solutions from Avanade and built
on Microsoft Dynamics® CRM, Customer Centricity allows retailers
to extend loyalty, drive effective marketing campaigns, and
empower the sales associates in stores.
To preserve the intimate, round table nature of this briefing,
registration is limited to 30 guests.
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REGISTER TODAY
Event Detail
Tuesday, April 5th, 2011
8 am – 12 pm
Club Mount Stephen
1440, rue Drummond
Montréal (QC) H3G 1V9
*Please note: The presentations will be delivered in English.
Agenda
8am – 9am
Registration and Hot Breakfast Served
9am – 10am
The Changing Retail Environment and Buyer Impact - IDC Canada – Robert Burbach, Senior Analyst – Buyer Behaviour Services
10am – 10:45am
Customer Centricity for Retailers – Will Roche, Industry Director, Retail and Hospitality for Microsoft Dynamics
10:45am – 11am
Break/Networking
11am – 12pm
The Emerging Shopper Experience – Alison Muller, North America Director of Accenture’s Customer Innovation Network
About The Presentation
The recent economic crisis, combined with the longer-term effects of globalization, technological advances and demographic changes, are propagating a seismic shift in the retail landscape. In the next 5 years, the consumer, rather than the retailer, will control and define the retail offering. We will explore the consumer trends and the technology trends fueling the shift in the retail landscape. Throughout the presentation, we will illustrate these trends with case examples and hands-on demonstrations of emerging solutions and prototypes. |
